Search Engine Optimization (SEO) is constantly evolving, and keeping up with the latest strategies, algorithm updates, and industry trends is crucial for success. The best way to stay ahead? Follow the experts—the professionals shaping the SEO landscape with their insights, research, and proven strategies.

We’ve rounded up 10 of the most influential SEO experts you should be following in 2024. These individuals are trusted voices in the industry, providing actionable advice to help businesses improve their search rankings and digital presence.

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1. Aleyda Solis – International SEO & Mobile Optimization

Aleyda Solis is an international SEO consultant and founder of Orainti, specializing in technical SEO, mobile-first indexing, and international SEO strategies. She also curates “SEOFOMO,” a weekly newsletter covering the latest SEO trends.

✅ Why Follow?
🔹 Expert in global SEO strategies and mobile optimization.
🔹 Provides step-by-step guides and actionable SEO insights.

📌 Follow her on: Twitter

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2. Barry Schwartz – The SEO News Powerhouse

Barry Schwartz is the founder of Search Engine Roundtable and an editor at Search Engine Land. He’s a leading voice in the SEO industry, known for his fast and accurate coverage of Google algorithm updates and search trends.

✅ Why Follow?
🔹 Get real-time updates on Google changes and SEO news.
🔹 Access to exclusive insights from Google insiders.

📌 Follow him on: Twitter

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3. Lily Ray – E-E-A-T & Google Algorithm Updates

Lily Ray is the SEO Director at Amsive Digital, specializing in Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework and algorithm updates.

✅ Why Follow?
🔹 Expert in Google core updates & SEO compliance.
🔹 Provides deep insights into website trust and authority factors.

📌 Follow her on: Twitter

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4. Glenn Gabe – Algorithm Recovery & Technical SEO

Glenn Gabe is an SEO consultant at G-Squared Interactive, specializing in helping websites recover from Google penalties and algorithm updates.

✅ Why Follow?
🔹 Breaks down Google updates with real case studies.
🔹 Provides practical strategies for fixing SEO issues.

📌 Follow him on: Twitter

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5. Brian Dean – The Link Building & Content Marketing Guru

Brian Dean is the founder of Backlinko, known for his in-depth SEO guides and link-building strategies. His content is highly actionable and backed by real-world results.

✅ Why Follow?
🔹 Expert in high-quality backlinks and SEO content.
🔹 Creates data-driven SEO strategies that work.

📌 Follow him on: Twitter

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6. Marie Haynes – Google Penalty & SEO Consultant

Marie Haynes specializes in Google penalty recovery, algorithm analysis, and E-E-A-T improvements.

✅ Why Follow?
🔹 Helps businesses recover from Google algorithm hits.
🔹 Shares expert insights on SEO best practices and trust signals.

📌 Follow her on: Twitter

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7. John Mueller – Google’s SEO Advocate

John Mueller is a Search Advocate at Google, connecting businesses with Google’s internal Search teams.

✅ Why Follow?
🔹 Provides direct insights from Google on SEO best practices.
🔹 Answers technical SEO questions via forums and social media.

📌 Follow him on: Twitter

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8. Rand Fishkin – SEO & Audience Research

Rand Fishkin, co-founder of Moz and SparkToro, is a leading expert in SEO, content marketing, and audience intelligence.

✅ Why Follow?
🔹 Helps businesses understand user behavior & search trends.
🔹 Shares expert insights on SEO, branding, and digital marketing.

📌 Follow him on: Twitter

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9. Neil Patel – SEO Educator & Digital Marketing Expert

Neil Patel, co-founder of Neil Patel Digital, is one of the most recognized names in SEO, digital marketing, and conversion optimization.

✅ Why Follow?
🔹 Provides easy-to-understand SEO tutorials and marketing tips.
🔹 Offers free tools & SEO insights for businesses of all sizes.

📌 Follow him on: Twitter

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10. Vanessa Fox – Google Search & Marketing Analytics Expert

Vanessa Fox, creator of Google Webmaster Central, has played a key role in helping businesses understand search rankings.

✅ Why Follow?
🔹 Expert in Google Search Console & SEO analytics.
🔹 Shares deep insights on technical SEO & visibility improvements.

📌 Follow her on: Twitter

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Follow These Experts to Stay Ahead in SEO

Staying ahead in SEO means learning from the best. These experts offer valuable insights, proven strategies, and real-time updates to help businesses navigate the ever-changing world of search engines.

📌 Want expert-driven SEO content for your business? Check out our SEO content marketing services

Ready to enhance your SEO strategy and drive more traffic? Let’s talk! Contact us today